In the world of fashion, inclusivity should go beyond a marketing trend—it should be a fundamental part of a brand's identity. Despite the recent growth in discussions around body positivity and diversity, our survey of 150 plus-size models reveals that there is still significant progress to be made. To genuinely support plus-size talent, brands need to implement actionable practices that resonate with their audience and create lasting change. Here’s how brands can start making real strides toward inclusivity.
The Gap Between Visibility and Opportunity
While the fashion industry has seen more plus-size models featured in campaigns and on runways, the reality for many models is still challenging. Our survey data reveals that while 60% of respondents believe opportunities have improved over the past five years, 35% report that there has been no change or a decrease. Only 30% of respondents said they have been directly booked due to the increased visibility of body positivity.
This gap highlights an urgent need for brands to look beyond one-time inclusivity campaigns and move toward long-term, sustainable practices that promote true diversity.
Challenges Plus-Size Models Face
Our survey captured not only quantitative data but also powerful qualitative feedback that underscores the struggles faced by plus-size models:
- Limited Clothing Options: 45% of respondents cited difficulties due to clothing size restrictions, making it challenging to find suitable outfits for bookings.
- Narrow Opportunities: 65% reported limited job opportunities, particularly in high-fashion and luxury segments.
- Bias and Stereotyping: Half of the respondents noted that they faced bias, with some being told they didn’t fit the "ideal" beauty standard.
These challenges are not just anecdotal; they represent a broader trend that needs to be addressed to create a truly inclusive industry.
Practical Steps for Brands to Foster Inclusivity
To create an inclusive brand, companies must be proactive and dedicated to making substantial changes. Here’s what brands can do right now:
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Expand Size Ranges: Brands need to move past the idea that limited sizing is acceptable. By offering a broader range of sizes in their clothing lines, brands can make sure more people see themselves represented in their fashion choices.
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Feature Diverse Models in High-Fashion Campaigns: It’s not enough to have plus-size models appear only in niche or commercial campaigns. High-fashion and luxury brands need to prioritize diverse body types in their major campaigns and runway shows to shift the industry’s beauty standards.
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Work with Agencies Focused on Representation: Partnering with modeling agencies that specialize in representing plus-size talent ensures a continuous influx of fresh, diverse faces in brand campaigns. This approach helps to cultivate a pipeline of opportunities and fosters a culture of inclusivity.
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Eliminate Bias in Casting: Brands must train casting directors and teams to recognize and address biases that may impact the selection process. This includes reevaluating “ideal” body standards and opening casting calls to a broader range of body types.
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Commit to Long-Term Initiatives: True inclusivity requires ongoing effort, not just a one-time marketing stunt. Brands should invest in long-term partnerships and strategies that embed inclusivity into their mission and operations.
The Impact of Real Inclusivity
Brands that prioritize inclusivity not only contribute positively to society but also experience tangible benefits. Consumers today are more aware and vocal about representation and ethical practices, and they often prefer brands that align with their values. By showcasing diverse body types and implementing inclusive practices, brands can build stronger connections with their audience and inspire loyalty.
Conclusion: Building a Brand That Reflects the Real World
The path to inclusivity in fashion is not just about boosting visibility—it’s about ensuring that plus-size models have the opportunities and representation they deserve. By expanding size ranges, prioritizing diverse representation, and committing to ongoing, fair practices, brands can become leaders in building a fashion industry that values all body types. Let’s turn inclusivity from a trend into the standard.