Bias against plus-size models is pervasive in the fashion industry, but it’s not insurmountable. Although we’ve seen an increase in the visibility of plus-size models in recent years, the reality is that deep-rooted biases and discriminatory practices continue to limit opportunities. Our survey of 150 plus-size models revealed that 50% of respondents have experienced stereotyping in their careers, highlighting a clear need for systemic change. To create a truly inclusive industry, brands and agencies must take concrete steps that go beyond surface-level gestures. Here’s how the fashion world can move from words to meaningful action.
The Impact of Bias in the Industry
The fashion industry has a long history of promoting narrow beauty ideals that often exclude diverse body types. Our survey data shows that, even with the growing body positivity movement, biases persist. Respondents reported facing discrimination in various forms:
- Stereotyping: 50% of models shared that they had encountered biases related to size, being told they didn't fit the "ideal" beauty standard.
- Limited Opportunities: 65% noted that job opportunities remain scarce, particularly in high-fashion and luxury markets.
- Unequal Treatment: 35% of respondents mentioned difficulty finding agencies willing to represent plus-size models, underscoring an industry still resistant to change.
These statistics reveal a painful truth: for plus-size models, being visible on the runway or in an ad doesn’t equate to equal opportunity or fair treatment.
What Brands Can Do to Address Bias
Addressing bias and fostering true inclusivity is a multifaceted challenge, but it’s possible with targeted action. Here are key steps brands can take:
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Implement Bias Training: Brands need to ensure that their teams—especially those involved in casting and hiring—understand unconscious biases and learn to combat them. This training should be regular and reinforced throughout the organization.
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Engage in Diverse Hiring Practices: Rather than simply diversifying castings for a campaign or a season, companies should commit to hiring diverse talent across all areas, including creative direction, leadership, and marketing. This ensures that diversity is embedded in the brand's DNA.
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Avoid Tokenism: Representation should be meaningful, not performative. Instead of having just one plus-size model in a sea of thin models, brands should incorporate multiple body types across campaigns and shows to reflect true diversity.
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Broaden Casting Call Criteria: Casting calls often come with a list of specific requirements that favor certain body types over others. Brands should consider relaxing these restrictions and expanding their criteria to include models of varying sizes.
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Create Sustainable Opportunities: Brands should go beyond sporadic inclusivity campaigns and provide continuous opportunities for plus-size models. This includes creating permanent size-inclusive lines, showcasing a range of sizes in main collections, and working with models long-term instead of just for a one-off event.
Real Stories, Real Change
The experiences of the plus-size models in our survey highlight the urgent need for action. One model shared, “I often feel overlooked when it comes to high-profile campaigns, even though my work has proven successful in the past.” These stories echo a common theme among respondents: a desire for real change that prioritizes inclusivity not just in name but in practice.
The Benefits of Inclusive Practices
Brands that take action to overcome bias and promote diversity can reap significant benefits:
- Wider Customer Base: Consumers today expect brands to reflect their values and identities. By being inclusive, brands can connect with a larger, more diverse audience.
- Stronger Brand Image: A commitment to inclusivity shows that a brand is socially responsible and aligned with contemporary values. This can enhance consumer loyalty and brand reputation.
- A More Equitable Industry: Creating equal opportunities in the fashion industry benefits everyone, pushing the industry toward a more authentic and representative landscape.
Conclusion: Moving Beyond Tokenism to Real Inclusivity
The fashion industry is at a crossroads. While there have been positive strides in terms of visibility, much work remains to be done. Bias still runs deep, and it will take collective effort to break down these barriers. By implementing comprehensive bias training, engaging in fair hiring practices, and creating genuine opportunities for plus-size models, brands can make a meaningful impact. It’s time to move from token representation to a world where all body types are celebrated and treated equally.