Direct input from plus-size models reveals clear desires for change in the industry. Despite recent strides in body positivity and size diversity, the reality for many models remains challenging. Our survey of 150 plus-size models highlighted five key recommendations that brands should consider to create meaningful and sustainable change. Here, we compile the most important advice from those who live the reality every day and share actionable steps for brands to take.
1. Expand Clothing Options and Size Ranges
One of the most frequently cited challenges faced by plus-size models is the lack of clothing options that align with current trends. This limitation impacts not just the models but the broader market. Models shared that they often have trouble finding pieces that fit well, especially when working with high-fashion brands. Expanding size ranges and creating versatile collections that include sizes 14 and above can make a significant difference.
Why it matters: Broadening clothing options is essential not only for models but for consumers who want to see themselves represented in the fashion they buy. By catering to a more inclusive range of sizes, brands can tap into a larger, loyal customer base.
2. Cast Models of Diverse Sizes in High-Profile Campaigns
Visibility matters. Our survey revealed that while some brands are beginning to include plus-size models in their campaigns, it’s still rare to see models of different body types featured prominently in high-profile advertisements and fashion shows. Models have expressed a strong desire for representation that goes beyond tokenism. They want to be featured not just in niche or specialized campaigns but as part of mainstream, high-visibility projects.
Why it matters: Featuring plus-size models in high-profile campaigns breaks down stereotypes and sets a new standard for beauty. It challenges traditional norms and demonstrates that fashion is for everyone, irrespective of size.
3. Challenge Traditional Beauty Standards
Stereotyping and the reinforcement of traditional beauty standards are still prevalent in the fashion industry. Our survey highlighted that many plus-size models face comments or casting calls that reinforce the idea of an “ideal” body type, which can limit opportunities and stifle creativity. Models expressed that they want brands to move beyond outdated notions and embrace a broader range of body types as beautiful.
Why it matters: Challenging traditional beauty standards sends a powerful message that beauty is diverse and multifaceted. This shift can inspire more confidence among consumers and models alike and push the industry to move toward a more inclusive future.
4. Provide Equal and Continuous Opportunities
The survey revealed that while plus-size models have seen some improvement in visibility due to the body positivity movement, job opportunities still lag. Approximately 65% of respondents reported limited job opportunities. To create real change, brands must ensure consistent and equitable opportunities for plus-size talent. This means including plus-size models in regular campaigns, not just during special inclusivity-focused projects.
Why it matters: Consistent opportunities build careers and help plus-size models establish a more prominent presence in the industry. Equal opportunities foster long-term relationships and create a more sustainable career path for models of all sizes.
5. Commit to Authentic Inclusivity
Many plus-size models shared that the industry’s approach to diversity often feels performative or surface-level. They want brands to go beyond just featuring plus-size models occasionally and to integrate inclusivity into the brand’s ethos. This involves not just casting, but ensuring that teams—creative directors, designers, and marketing professionals—are diverse and understand the needs of their audiences.
Why it matters: Authentic inclusivity means more than just checking a box. It means reshaping practices and mindsets to reflect a more inclusive approach that is embedded within the brand’s core values. This authentic shift is what drives real change.
Conclusion: Moving from Visibility to Equity
While progress has been made, there is still a long way to go for plus-size models to experience true equity in the fashion industry. By taking these five key recommendations seriously, brands can move from simply participating in a trend to setting a new standard for inclusivity and diversity. Plus-size models deserve the same opportunities, representation, and respect as any other model, and the industry must evolve to reflect this.