Representation in the media is only one piece of the puzzle. Our recent survey of 150 plus-size models underscores this reality, revealing that while visibility has improved, deep-rooted challenges persist. Despite the growing trend of body positivity campaigns and the inclusion of plus-size models in fashion advertisements, the industry still falls short in creating equal opportunities for models of all sizes. One model shared, “I’m often told I don’t fit the ‘ideal’ look, which limits my opportunities.” In this post, we explore why representation alone isn’t enough and what real inclusivity requires.
The Limits of Representation: Visibility vs. Opportunity
Over the past few years, we’ve witnessed an increase in media campaigns that feature plus-size models and promote diverse body types. This has sparked hope that the fashion industry is evolving. However, the survey responses tell a more complex story. Although 60% of respondents believed that opportunities for plus-size models had improved over the past five years, nearly 35% reported no change or a decline. This suggests that while the conversation around body positivity has become louder, it has not yet translated into substantial shifts in professional opportunities.
The Challenges Plus-Size Models Still Face
Our survey highlighted several barriers that continue to limit plus-size models, despite their growing presence in media:
- Limited Job Opportunities: 65% of respondents said that finding consistent work remains a significant challenge.
- Insufficient Clothing Options: 45% noted that limited clothing size ranges often prevent them from booking certain jobs.
- Stereotyping and Bias: 50% of respondents reported facing discrimination due to their size, including comments that reinforced unrealistic beauty standards.
- Pressure to Conform: 25% shared stories about being asked to lose weight in order to secure work, showcasing how some industry practices still prioritize a singular body ideal.
These barriers point to a clear conclusion: representation is only the beginning. While seeing more plus-size models in media is important, it’s not enough to create real inclusivity if systemic changes are not implemented.
Voices from the Industry: What Models Are Saying
In addition to survey statistics, we gathered powerful qualitative responses that illustrate the day-to-day struggles of plus-size models. One respondent shared, “I’m often told I don’t fit the ‘ideal’ look, which limits my opportunities,” while another mentioned, “Working with brands that have a narrow size range is frustrating because it impacts my ability to book work.”
These personal stories bring to light the need for a more inclusive approach that goes beyond superficial representation. The industry needs to recognize that true inclusivity requires addressing these unspoken struggles and removing the systemic biases that persist.
What Does Real Inclusivity Look Like?
Real inclusivity in the fashion industry means moving beyond just showcasing diverse bodies in ad campaigns. It involves:
- Increasing Size Diversity in Clothing Lines: Brands should offer a wider range of sizes to ensure models have appropriate options and can confidently represent products.
- Fair Representation Across Media: Plus-size models should be seen not just in niche or seasonal campaigns but as a consistent part of mainstream media and fashion shows.
- Eliminating Bias in Hiring Practices: Agencies and brands need to move past outdated notions of beauty that exclude certain body types and adopt more equitable casting practices.
- Creating Sustainable Change: Inclusivity should be embedded into the fabric of the industry, not just a one-off trend. It should be reflected in hiring, marketing, product design, and consumer engagement.
Why It Matters
The significance of true representation goes beyond individual models; it impacts the entire industry and society’s perception of beauty. When plus-size models are given fair opportunities and treated equitably, it sends a powerful message to consumers and aspiring models that beauty comes in all shapes and sizes. The industry has the power to redefine beauty standards, but this can only happen if it is committed to change at every level.
Conclusion: A Call to Action
Representation alone isn’t enough. The fashion industry needs to recognize that inclusivity requires action, not just appearances. It’s time for brands, agencies, and media outlets to go beyond surface-level efforts and commit to creating a truly inclusive industry that values and supports plus-size models. When true inclusivity becomes the standard, the industry will not only reflect the diversity of the real world but will inspire change that reaches far beyond the runway.